Although Twitter is a social network and some people you may find interesting, a lot of it is gaining a balance. You follow people that you are interested in and hope that they follow you back. Equally, you follow your fans (people that follow you and you have not followed) in return for them showing an interest in what you like. Although not having people follow you does not seem like an issue, as your account grows, it will become one.
The reason for this is that twitter places a limit on how many people you follow. At the start, this limit will seem unobtainable, but over a period of time, your account will grow. The limit basically stops you at 2000 follows, if you have less than 1000 followers. This means that after a while, you will need to start cleaning house in order to stay active.
An easier way is to use a simple website that I found a while back. I have been testing it out, and I have to say that I like the way that it works. There is a paid version, but unless you are super popular, I think the daily allowance is plenty for the average human. Basically this website will show you a list of people that you have followed and have not followed back and a list of people that have followed you (your fans). Next to each person is a button to follow/unfollow. What makes it good though is that as soon as you follow, that one vanishes and the next in line jumps into its place. This means that you can click the mouse like crazy and follow fans, then unfollow people who are not following you back in a matter of seconds! It also can show inactive users that you follow, so you can unfollow people who haven’t been active for 1, 3, or 6 months. This simplicity helps to keep the Twitter karma in balance and also means that your account won’t get locked. To check it out, have a look here:
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