Knowing smart SEO tips and tricks can mean the difference between a website that is able to gain free visitors from search engines, and those that will struggle to generate free organic traffic. Once you’ve laid the foundation for basic on site SEO, there are many other things you can do to give your website a boost. This can include building quality links, adding more and more quality content that you know your visitors want, and engaging in social media.
Nowadays, how often your website is talked about and linked to from places like Facebook, Google+, Twitter and Youtube can have an impact on its ranking. So making these platforms an important part of your entire SEO strategy is ideal – more and more search engine algorithms are suspected to be using “social signals” as a major ranking factor.
There is a fine line between performing smart SEO and ethical strategies, and crossing the line into what is known as black hat SEO. In short, these are strategies which are against the terms and conditions of the search engines and can result in a website bring completely blacklisted from the results if discovered. Therefore it is worthwhile not engaging in unethical tricks but rather adhering to the SEO methods that the search engines themselves recommend.